Why Did Cameron Diaz Make Avaline?

            Cameron Diaz wasn’t always a health junkie. In fact, when she was younger she admitted to not really caring at all about what she eats. As she got older, she developed a new mindset. She decided to steer her diet towards Mediterranean-style foods. These foods include whole grains, good fats, and healthy proteins. She believes that a healthy lifestyle will lead to a longer lifespan. Good foods affect our everyday lives. They give us the energy and resources to go about our daily activities. Although it is essential to Cameron Diaz to have a healthy lifestyle, she also is able to realize how important it is for us to splurge a little and enjoy what life has to offer. One example of something that might not fit into her healthy lifestyle is wine. This mindset is what led to her creating Avaline: a clean, organic, and vegan wine that is delicious.

How Did Cameron Diaz Find the Perfect Glass of Wine?

Cameron Diaz partnered with Katherine Power to create Avaline. They both switched over to organic wine after discovering that the wines they had been drinking were full of over 70 additivates. After switching to organic wine, they felt both mentally and physically better. Once they discovered how much better organic wine is, they went on a hunt to find the best brands. Unfortunately for them, it was extremely hard to find organic wines. This led to their decision to make their own wine brand. Cameron Diaz and Katherine Power both had their own skill sets that compliment each other. While Cameron Diaz was well informed about soil contents and the microbiology of the product, Katherine Power was versed in building brands. They traveled around Europe for almost two years, visiting vineyards and tasting hundreds of wines. They found the best wines, and they decided to use them as a base for theirs. Learning about all of the different ways to make and cultivate wine was what impacted the structure of Avaline. Cameron Diaz and Katherine Power focused on the organic brands that were also full of flavor. Cameron Diaz found her perfect glass of wine with Avaline itself. It provided exactly what she wanted with each sip.

Cameron Diaz and the Name Avaline

            The name Avaline is just as powerful as the wine itself. While the wine preaches clean and health, the name preaches femininity. Cameron Diaz and Katherine Power both were at loss for names. All they knew is that they wanted a strong, feminine name. The idea of giving their brand a name out of their baby book was something they both loved. To Cameron Diaz and Katherine Power, Avaline is their baby. They also understood that the wine industry is predominantly male oriented, so the fact that two women created a wine brand is significant. They want female leadership to grow in all industries, not only wine. To them, the name Avaline, screams female empowerment. They were able to defy gender stereotypes and create a wine that is healthy, delicious, and female-run. The name Avaline just adds to the personal touch of Cameron Diaz and Katherine Power.

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